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We’ve all felt it. That flutter of excitement deep in your belly when you unwrap the doll you wished for. The thrill of landing your toy car perfectly off a jump for the first time. Or the pure joy when you were handed a big yellow balloon. Do you remember those moments? That’s the kind of magic we’re here to create.
Toyrock Group is your one-stop destination for any playful moment. We bring play and celebration to life with an inspiring selection of toys, games, balloons and party supplies. With global partnerships like Mattel, Goliath, Clementoni and Amscan, combined with our own private labels, we’re here to deliver quality, creativity and endless fun.
We engage with consumers through partnerships with leading retailers, vibrant party stores, dynamic event operations, and a growing e-commerce presence. Our team of play and party professionals in Finland and Sweden share a passion for creating memorable experiences. Together, we’re driven by teamwork, the courage to challenge the norm and the energy to make things happen.
In a fast-moving world, we believe in slowing down and celebrating the simple joys of play. From small surprises to grand celebrations, Toyrock Group brings joy to life.
We’re hiring – Sales Representantive Sweden
Toyrock Group is growing rapidly in the Nordics and we are strengthening our Sales Team in Sweden to match that momentum. As part of our ambitious Nordic expansion, we are now looking for a Sales Representative to help us accelerate our growth and deepen our partnerships across the country.
About the Role
In this role, you manage and grow relationships with retailers and key accounts. You ensure our products are sold and visible in the right channels and help strengthen the company’s fast-growing position in the Swedish market. The role combines hands on field sales, relationship building with commercial drive and offers the chance to influence our expansion in the Nordics.
Key responsibilities
• Maintain and grow customer relationships through regular store visits and business reviews.
• Drive sales & profitability by securing listings, increasing visibility and ensuring the right products in the right channels.
• Identify and onboard new retail partners to expand our presence in Sweden.
• Negotiate agreements and deliver according to agreed sales targets.
• Prepare sales forecasts, follow up results and report performance.
• Plan and execute product launches, in-store activities and promotional campaigns together with the marketing and category teams.
• Work closely with logistics, marketing and category teams to ensure smooth operations and strong customer satisfaction.
• Stay up to date on market trends and share relevant insights with the team.
To succeed in this role, you should have
• Excellent sales skills in field sales
• Proven experience in sales, account management or business development.
• Experience from FMCG or consumer goods – ideally the toy industry.
• A self-driven and structured way of working. You take ownership and deliver results.
• Ability to prioritise and stay efficient in a fast-moving environment.
• Excellent communication skills in Swedish and English.
• Strong negotiation and presentation skills.
• Willingness to travel for customer meetings and fairs, approx. 30–40 days per year.
What we offer:
• An inspiring opportunity to influence the growth of a leading Nordic toy & party supplier.
• A dynamic, supportive and creative workplace where playfulness meets professionalism.
• The chance to work with beloved global brands and exciting private labels.
• A high-impact role with room to grow as we expand in the Nordic market.
Location: Sweden. Remote work with regular travel to customer meetings across the country.
Ready to shape the future of play with us as we grow across the Nordics? Apply now. The position will be filled as soon as the right candidate is found.
For more information, contact:
Matias Nyberg
Wholesale & Category Director
Email: matias@toyrock.fi
More information about us: www.toyrock.fi/en